Networking, Sales and the Marketing Mix

Confusing, ignored, often underperforming, the sales process, which includes:

Marketing

Direct Selling System

Client Relationship Building

Networking

Is the most misunderstood principal in business. Where does this confusion come from?

Most small business owners view each of these components as separate and not related.

In fact they are interlinked and designed to support one another is the reason for confusion.

Here are the steps to a winning Sales Process broken down

Marketing – the system and process you use to attract a tightly defined target audience to your business.

The goal of Marketing: to identify, reach and attract a strong potential client into your sales pipeline.

Direct selling – How your business gains clients and grows revenues.

The goal of Direct Selling: to convert attraction gained in marketing into revenue for your business.

If you don’t have a system and process that consistently converts attraction into paying clients you need help to develop one today. You are losing money without a system in place.

Client Relationship Management (CRM) – where sales and marketing converge to create ongoing sales.

The goal of CRM: Keep a steady stream of work coming in from existing clients, leverage your “value,” good service and commitment to client success to gain referrals, which fills your sales pipeline and results in new business.

That leaves us with Networking; which again is an often misunderstood concept in the minds of small business owners.

Anytime we are engaging with people who you can either:

A.) Refer, to help existing clients

B.) Help directly with our products and services, you are networking.

What is the most viable way to network?

Does going to breakfast or lunch with a group of like-minded people offer value.

Absolutely.

It’s a great place to meet vendors for category A, mentioned above.

In about 9 to 12 months you should have a pretty good database built with trusted resources you’ve met at formal networking events.

You can also become known as a resource to use and refer by sticking with the same groups(s) for that period of time.

It’s the networking in option B above that most people fail to use effectively.

Making offers to existing clients and new people who have reason to be interested in the value you offer is also networking. It’s also direct selling and without direct selling there is little to no business growth.

There needs to be a combination of A and B to be a financially viable tool in your sales process system.

However, if you had to choose one over the other option B would be the hands down winner because it is the most direct path to generating revenue.

Start developing your Total Sales Process in December for a strong 2007

1. What is your sales process strategy for 2007? If you don’t have one, get help creating an action oriented, easy to follow plan (including a timeline for execution) now, before the start of the New Year.

Once it’s January, it will be too late to start planning and you’ll remain where you were in 2006.

2. Make sure you have a system to follow that closes sales (from the attraction gained in marketing) in at least 1 in 5 attempts.

3. Have a firm, easy to follow Client Relationship Management Strategy in place.

You need to have a plan established for every client, which allow them to continue to receive value from your business.

You’ll also need a referral plan in place that you USE 100% of the time.

The results of following this program will both surprise and delight you with higher top line revenue results.

4. Networking that works creates sales. Be sure you’re spending your valuable time with groups of people who interact with your target clients as well as with new prospects and existing clients who can purchase from you now.

Create a winning sales process, follow it daily and make 2007 your best year in business ever. Or not, the choice is always up to every small business owner to make.

There you have it. The Sales Process in Easy to Follow Steps. You’re now probably thinking, “There is no way I can ever do all that.”

Fortunately, help is here today. If you are ready to take your business to the “next level” in 2007, click here now.

As a small business owner, you are the future of the American economy. I’m committed to helping you make 2007 your best year ever, but you have to take action to make that happen.

Growth never occurs with a hope and prayer. It requires planning, focus and action.

Because I know you have challenges doing this important work and your success hinges on being effective, I'll get it DONE for you.

I have a team in place. We’ll do all the hard thinking and the heavy lifting for you.

All you have to do is call me at 623-210-3203.

You’ll have a new sales process working to grow your business in place in just 10-short hours.

Again, just Click Here to ensure:

1. You have a winning sales processes.

2. Marketing never fails your business.

3. You are consistently building your sales pipeline with high quality leads that convert into revenue at least 1 in 10 times. 

4. That all this hard work always gets DONE.

Good luck and good communicating.

What’s coming up next?

The REAL Purpose of Business

Blog Posts You May Have Missed

Click here to view a condensed version of this week's strategy

Check out my newest blog feature. You can now comment on my blog posts by clicking on the “Comment” link at the bottom of every post.

What Kind of Marketing and Sales Process Fails 100% of the Time?

If you do NOT know the answer, what action will you take? Will you continue on the path of average to poor results OR . . .

Please accept my personal invitation for a complimentary consultation by clicking here.

My team of dedicated marketing and sales professionals will do the heavy lifting and hard work of building your business for you.

Don't delay. Create a Winning Sales Process now and increase your revenues significantly in 2007.

Success breeds pride which also creates more clients. After all, everyone wants to associate with successful people, don't they?

If you like our weekly strategy

Invite a friend to subscribe

Have them send an email to cbssubscribers@aweber.com and they will be added to our list.

If this week’s strategy was forwarded to you

Simply fill in the box below to receive your own copy, along with new marketing ideas and insights, conveniently delivered to your inbox every week.

Your privacy is assured. Bill Gluth never shares your personal information with anyone for any reason.

You will receive valuable new ideas every week and you can can easily opt-out anytime.
Our double opt-in policy assures your information is secure and private.